Understanding the Value of Touch Screen Kiosks

Understanding the Value of Touch Screen Kiosks
January 29 15:40 2018 Print This Article

Over the past few years, the use of touch screen kiosks in retail environments has become increasingly popular. It has been thanks to advancements in technologies that these kiosks have gained such great popularity, and these advancements have also led to a short adoption cycle than those seen in ATMs and mobile phones. The adoption cycle for ATMs was an astonishing 25 years, while mobile phones had an adoption cycle of 10 years. 

Why is the adoption cycle for touch screen kiosks expected to be much shorter? Well, it starts out with the fact that modern consumers are much more apt to take advantage of advanced technologies than they used to be. Consumers want choice. They want convenience. They want ease of use. A touch screen kiosk meets all of these needs, therefore meaning consumers are very likely to appreciate and use touch screen kiosks. According to Forrester Research, over the next few years, 80 percent of all retailers who have a brick-and-mortar store and online purchasing options will install and make available touch screen kiosks. There are even many McDonald restaurants stores that are already making use of kiosks that are touch screen. Customers can use the kiosks to order food without having to stand in line and order from an actual cashier. 

What exactly are the benefits of touch screen kiosks?

Kiosks are able to deliver personalized engagement with customers, making them one of the most effective alternatives to one-on-one customer interaction. In some situations, these kiosks prove to be an effectual substitute for employees, yet they don’t ever have the need to take sick time or vacation time, meaning they are extremely cost-efficient. Also, kiosks do not require any type of promotional pay or retirement benefits. 

Another benefit to kiosks is that they don’t take breaks. They don’t have to go on lunch, nor do they have to have 10 minute breaks every couple of hours. Instead, they can work around the clock without a need for downtime. The only time a kiosk would need to experience downtime is if maintenance needs to be performed on it or an update needs to take place. Most times, these activities can be coordinated during non-business hours. 

Lastly, one of the most notable benefits of using kiosks in a retail environment is that they can perform so many functions. From collecting customer information to registering customers for certain on-demand registration processes, the functions that can be coded into the kiosk are virtually endless. 

The Takeaway

The need for a touch screen kiosks will increase as they become a commodity among retail stores rather than an amenity. Is your retail store taking advantage of touch screen kiosks? 

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